Thursday, March 30, 2017

{ ON MY RADAR } DECOR & FUN GIFTS FROM THREE POTATO FOUR


{ All images via the @3potato4 Instagram }

Even though I don't exactly have the time or money to redecorate my room, I spend a lot of time daydreaming about how I would do it—and "window" shopping for things online. I also like to think of myself as a good gift-giver (and guide-maker), and sites like Three Potato Four are part of the reason why.

HOW I FOUND THREE POTATO FOUR:
Over the holidays I spent most of my waking work hours putting together gift guides. Some for this blog, and many for my freelance clients. For inspiration, I spent many hours looking at the guides on other publications, and my favorites by far were from Goop. One of the site's guides included a key tag from Three Potato Four, so I followed the trail to see what else they might have. The next hour of my life was spent clicking, ogling, clicking again and generally becoming obsessed with their selection of contemporary gifts, home accessories and novelty pieces—all with a fun vintage vibe.

WHAT THEY DO:
It's hard to summarize exactly what TFP does, except to say that the company was founded by two people—Janet Morales and Stu Eli—who love to collect things, including vintage. They started the company in 2007 as a way to make funky collectors items feel new again. And they succeeded.

Based on how many "special projects" they've done, I sort of can't believe I'd never heard of Three Potato Four before. TPF has collaborated with Urban Outfitters numerous times, as well as Madewell, Nordstrom, L.L. Bean and West Elm, among others.

WHY THEY'RE GREAT:
It's just so fun to surf around their store, okay? That's basically it. The pennants, letter boards, prints and key tags are cheerful, happy nice to look at. You can hop onto the site and find a cute little gift for a friend or coworker or pick up a funky piece of decor for your apartment. Nothing is really outlandishly expensive and they even do cool custom projects for teams, companies, hotels and events. (How neat would it be to have custom key tags as the parting gift from your wedding?)

WHAT I WANT:

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